An 83rd minute penalty from Graham Dorrans gave West Brom all three points in a five-goal thriller at Bloomfield Road, despite a debut goal from Stephen Dobbie.
In a game with plenty of attacking football on show, the Seasiders had took the lead through Keith Southern but two goals from Roman Bednar sent the visitors in at half-time 2-1 up. The Seasiders brought themselves back into the game via a goal from new recruit Stephen Dobbie, but Graham Dorrans late spot-kick prevented the home side from gaining a share of the spoils.
The Seasiders gave a shock start to Danny Coid after Alex Baptiste reported to the ground unwell two hours before kick-off. The long-serving right-back was making his first appearance in months following a fractured tibia and a hamstring strain. DJ Campbell also started the game to make his second debut for Blackpool. Stephen Dobbie and Stephen Husband were named on the bench.
The visitors started with Roman Bednar operating the lone front role in a 4-5-1 formation, Chris Brunt, Jerome Thomas and Graham Dorrans were tasked with supporting him.
Both sides were seeing plenty of the ball in the opening stages given the attacking styles on display. It took until the 15th minute for either team to have a pop for goal and it came from an unlikely source, Rob Edwards firing wide.
The football on display from the Seasiders was a joy to behold, with several neat, intricate passes cutting the visitors open. It was just that final cutting edge in the West Brom penalty area that was missing.
Danny Coid, despite being at full tilt fitness-wise, was seeing plenty of the ball down the right and that paid off in the 25th minute when he found KEITH SOUTHERN in the area to fire low past Scott Carson for his second goal of the season (25).
BLACKPOOL 1 WEST BROM 0
The goal appeared to spring West Brom into life somewhat as they re-started the game on the front foot, forcing a succession of corners. Their first attemot on goal came moments later as Roman Bednar equalised (29). The Czech front man sprung the offside trap to round Paul Rachubka and bring the visitors back level.
BLACKPOOL 1 WEST BROM 1
West Brom had the ball in the net again shortly after but this time the linesman flagged for a clear offside against Jerome Thomas.
Roman Bednar was playing off the shoulder of the Blackpool defence and was risking an offside decision on plenty of occasions, but it was a risk Roberto Di Matteo was willing to take in an effort to get a second.
It paid off again though after 40 minutes as Bednar finished off a teasing ball into the box from Gonzalo Jara.
BLACKPOOL 1 WEST BROM 2
Charlie Adam looked to find an immediate response for the Seasiders but his effort flew wide of Scott Carson's post. It meant that the home side went in behind at the break.
HALF-TIME SCORE - BLACKPOOL 1 WEST BROM 2
Danny Coid was forced off at half-time after feeling his hamstring, the right-back had only trained once or twice since originally sustaining the injury and was a late call into the squad. The 28-year-old did a commendable job while on the field though. Rob Edwards moved across to cover to allow Andy Butler to come on at centre-half.
Butler's first bit of action saw him hit his own post with a clearing header as he looked to prevent Roman Bednar from getting a hat-trick. The Seasiders eventually saw off the threat, however, and went back on the attack.
The game was now becoming very open with both sides looking to exploit the spaces appearing in the middle of the park. Roberto Di Matteo opted to introduce new signing Andwele Slory in place of Jerome Thomas as they pressed for a third.
The Seasiders then opted for a double substitution as Ian Holloway gave a debut to Stephen Dobbie and also brought on Gary Taylor-Fletcher. Ben Burgess and Barry Bannan were the players to depart. It meant that Blackpool had utilised all three changes before the hour mark.
DJ Campbell looked to spectacularly re-open his Blackpool account after Ian Evatt rose highest at a free-kick but his bicycle kick failed to test Scott Carson.
Debutant Andwele Slory nearly made it three for the Baggies when he raced clear down the left but his strike went just wide of the post. Another debutant, Stephen Dobbie, then miscued a strike in the penalty area for the Seasiders.
Roman Bednar was denied the chance of a hat-trick after 65 minutes when Roberto Di Matteo decided to bring Ishmael Miller on. The former Manchester City player was one of the scorers the last time West Brom faced Blackpool at Bloomfield Road.
A well-worked move between Dobbie and DJ Campbell was crying out for a debut goal for the on loan Swansea man but the West Brom defence just managed to hustle him off the ball.
The visitors aimed to shore things up a little with 15 minutes remaining by putting the defensive-minded Gianni Zuiverloon on in place of midfielder Chris Brunt.
A screaming effort from DJ Campbell deserved an equaliser for the Seasiders but his 25-yarder cannoned off the crossbar and went out for a goal kick. The equaliser was left to another new signing to get, STEPHEN DOBBIE found space outside of the area and rifled the ball into the bottom corner (80).
BLACKPOOL 2 WEST BROM 2
The goal was once again short-lived for the Seasiders though as Ishmael Miller was brought down by Andy Butler in the penalty area. The on loan Huddersfield centre-half pleaded his innocence but that didn't stop Graham Dorrans from restoring West Brom's lead (83).
BLACKPOOL 2 WEST BROM 3
Andy Butler came agonisingly close to bringing the Seasiders level again but his header was cleared off the line by Gonzalo Jara. DJ Campbell then saw a header drop wide with just minutes remaining.
Four minutes of stoppage time were signalled by the fourth official but in the end West Brom held on.
FINAL SCORE - BLACKPOOL 2 WEST BROM 3
Attendance: 8510 (1209 away)