A rain-soaked Ewood Park summed up Blackpool's afternoon perfectly, as The Seasiders endured another fruitless 90 minutes, this time in the Lancashire derby at Blackburn.
The hosts scored in either half to condemn Pool to a thirteenth game without a victory, as the slide continues.
David Dunn put Blackburn ahead when he found the bottom corner from the edge of the box, before Grant Hanley's late header made the game safe.
The poor form continues for The Seasiders, and with no real chances to note, the short trip home was a disappointing one.
Barry Ferguson was boosted by the return of Gary MacKenzie for the game, whilst Faris Haroun was handed his debut for the club.
At a wind-swept Ewood Park the hosts settled better though, as Rudy Gestede headed wide, whist Isaiah Osbourne met Andy Halliday's free-kick with a similar result.
After an uneventful opening 19 minutes Rovers took the lead, Dunn skipped past MacKenzie, before picking his spot and finding the bottom corner from the edge of the box.
Blackpool looked for the instant reply, and Chris Basham should have done better when he headed Haroun's cross wide.
Steve Davies then tried his luck, and his swerving 30-yard effort caused problems for the former-England goalkeeper Paul Robinson, who palmed it behind.
That was as good as it got for Pool, who went in for the break trailing.
Half Time: Blackburn 1 Blackpool 0
Minutes into the second half The Seasiders were inches away from an equaliser, as Davies fired into the side netting, before Jordan Rhodes headed narrowly wide for the hosts.
With an hour gone Ferguson had seen enough, and gave Stephen Dobbie his fourth debut for the club, along with Andy Keogh.
Blackburn always looked a threat, and could have doubled the lead had Gestede not heading wide of the mark.
Dobbie's first involvement following his deadline day move saw him side-step a number of challenges, before bending a deflected effort wide, as Nathan Tyson came off the bench.
Penalty appeals were turned away for Blackpool as Craig Cathcart's effort appeared to hit an arm, before Gestede came close from a rapid counter attack.
However, Blackpool's pressure counted for nothing, as from the following corner Hanley planted a header into the ground, before it nestled in the top corner to double Blackburn's lead.
From there Blackpool always looked unlikely to spark a comeback, as the slump continues into February.
Full Time: Blackburn 2 Blackpool 0
By Mark Ridgway