Lewis McGugan's free-kick settled a dreadful contest at Bloomfield Road, as Blackpool and Sheffield Wednesday battled it out in the Lancashire sun.
Whether it was a cross or shot was irrelevant, as McGugan's free-kick after the interval evaded everyone inside a packed Pool box to earn The Owls three points.
It was another disappointing afternoon for The Seasiders, who struggled to produce more than half chances throughout the 90 minutes.
Jamie O'Hara hit a free-kick just wide, and Dom Telford shot over when well placed, but overall it was another afternoon to forget for Pool.
After an impressive debut in mid-week, Miles Addison went about making an early mark on his Bloomfield Road bow, forcing Keiren Westwood off his line early on, before McGugan blazed over for the visitors.
In fairness it was The Seasiders who were impressing in the sun, as David Perkins curled into Westwood's hands. Pool were looking for a first win since January, and worried little when Will Keane tested Ell Parish with a deflected drive.
Despite that, the best chance of the half fell to the visitors on 25 minutes, but Atdhe Nuhiu headed McGugan's deep cross over from close range. Parish was now the busier keeper, and got down well to keep out Chris Maguire's effort.
At the other end O'Hara's swinging free-kick had Westwood sprawling to his left, but it flew the wrong side of the post. Parish at least had to make a save for Pool, but did so comfortably to deny Maguire again, and ensure it was goalless at the break.
Half Time: Blackpool 0 Sheff Wed 0
After a slow start to the second period Wednesday edged themselves ahead of 54 minutes. Tom Barkhuizen fouled Maguire, and from the resulting free-kick McGugan's centre evaded everyone in the middle and nested in the back of the net.
The goal forced Pool into a change, with Lee Clark handing Bright Osayi-Samuel a professional debut, with the 17-year-old replacing Connor Oliver.
It could have been two to the visitors had Parish not kept out Nuhiu's effort, while Addison's header kept Westwood on his toes at the other end. A smart piece of enterprise from Dom Telford almost created a chance for Pool, but the youngster was forced away from goal by The Owls.
Pool's second change of the contest saw Peter Clarke replace Barkhuizen.
Following a prolonged period of head tennis, an opportunity presented itself to Telford, who could only direct his effort over the bar, before Grant Hall flicked a header just wide.
A series of throw ins and set pieces failed to create one final chance for the hosts, who ended another disappointing afternoon empty handed.
Full Time: Blackpool 0 Sheffield Wednesday 1