Blackpool endured a disappointing start to life at Bloomfield Road this season, with Rochdale claiming a 2-0 victory in the Lancashire sun.
Donal McDermott and Ian Henderson did the damage for Dale, scoring goals without reply after the interval.
The Seasiders will be disappointed with their afternoon’s work after failing to test Josh Lillis on a regular basis throughout the 90 minutes.
Brad Potts headed the best opportunity wide in the second half but the result leaves Pool on one points after the games.
Lillis was the first goalkeeper strung into action in the Blackpool sun, as he was off his line quickly to thwart Bright Osayi-Samuel, unaware of a raised offside flag.
At the other end Rochdale looked a threat on the break and they introduced Kyle Letheren to game when Henderson’s strike needed tipping around the post by the stopper.
It took until the 34th minute for the next moment of action and again Letheren was on hand to make the save, firmly holding McDermott’s effort.
The former Huddersfield Town midfielder was in the thick of the action and will have been disappointed to crash his next opportunity into the side netting.
At the other end Lillis denied last week’s hero Mark Cullen with his feet, making sure the two sides went in for the break level.
Half Time: Blackpool 0 Rochdale 0
After the interval Rochdale looked the better side and, after Letheren had denied Joe Bunney, they took the lead. McDermott sprung the offside trap and with a calm head fired low past Letheren.
Blackpool struggled to respond to going behind and David Ferguson’s wayward effort summed up their efforts. Potts followed suit moment later, watching his strike swerve wide of the mark.
And it could have been all over moments later but thankfully Henry Cameron was on hand to clear Peter Vincenti’s effort off the line. Determined for a second, Rochdale’s Henderson had an effort beaten away.
The Seasiders should have made their visitors pay on 80 minutes when Cameron’s cross found the run of Potts, but the midfielder directed his header wide of the goal.
At the clock started to tick Blackpool’s attempts became desperate and Jack Redshaw’s header caused no problems for Lillis. That miss allowed the visitors to seal the victory three minutes from time.
A weak header from Lloyd Jones was punished when Henderson stepped in and fired beyond Letheren.
In injury time Potts was again left frustrated, as Lillis pushed his low effort behind for a corner.
Full Time: Blackpool 0 Rochdale 2