The paperwork has been completed on another deal at Blackpool Football Club, with Singha Beer becoming The Seasiders’ new, official International Beer Partner.
The beer, which is the flagship product of the Boon Rawd Brewery Company, will make its debut on the concourses at Bloomfield Road on Saturday, in a deal that initially runs until the end of the season.
Founded in 1933, the full-bodied, 100 per cent barley malt beer is Thailand’s oldest and most respected lager.
A global partner with the likes of Manchester United and Chelsea, Singha has built up a reputation as one of the world’s finest quality lagers, and has a global presence in over 50 countries.
Speaking about the deal, Blackpool FC Club Secretary Matt Williams said: “We are delighted to welcome Singha Beer on board as our official International Beer Partner, as we look to break new ground commercially.
“This partnership will bring a fresh, new offering to supporters on matchdays and we look forward to developing a fantastic relationship with such a prestigious brand as Singha.”
The partnership was brokered by SPORTFIVE, the UK’s leading football rights marketing company and part of the global Lagardere Unlimited sports and entertainment group.