Blackpool's Man of the Match award will now have a little more prestige, with Leonard Dews sponsoring the accolade.
The Church Street based Jewellers, who also have a presence in the Isle of Man, will reward The Seasiders' top performer with a voucher after every home game.
Dan Gosling was the first recipient of the prize after scoring in the 2-2 draw against Blackburn Rovers on Saturday.
"Given that Man of the Match awards recognise star quality and performance, I am delighted to welcome Leonard Dews Jewellers on board," Blackpool FC Club Secretary Matt Williams said. "As a club we pride ourselves on working with local businesses, and the voucher is a fantastic incentive for the players."
Gabrielle McNamara, Marketing Manager for Leonard Dews, added: "Leonard Dews Jewellers are proud to be sponsoring the Man of the Match for our local team Blackpool and look forward to what will hopefully be a great 2013/2014 season for the team."