It has been a busy day at Bloomfield Road this afternoon as the club unveiled the new third strip during the official team photo.

The black shirt, designed by kit manufacturers Carlotti and sponsored by JD Sports fashion brand Carbrini Sportswear, will act as an alternate strip on the Seasiders' away trips and is now available for pre-orders in the club shop. The shirt is due out at the end of the month.

Manager Simon Grayson, assistant manager Tony Parkes, physio Phil Horner, first team coach Steve Thompson and goalkeeping coach Peter Fox are pictured wearing the kit. The coaching staff can also be seen modelling the strip, which is black with a tangerine trim down the sides, on the official team photo.

All new and existing sponsors were also on hand for the event as well as members of the national and local press.

We'll have interviews, reactions and pictures of today's events to follow.