Blackpool manager Ian Holloway is at the NEC today as part of a three-day football extravaganza for Grass Roots Football LIVE 2009.

'Ollie' will be joining the likes of Graham Taylor, Peter Taylor and Aidy Bootroyd to give coaching clinics and seminar sessions in the ultimate day out for everyone involved in the grass roots game.

FA Director of Football Development Sir Trevor Brooking also will be there, along with the country's leading sports brands and a series of interactive exhibits.

The event will also see the return of the hugely popular Grass Roots Football LIVE All Stars. Paul Merson, Ray Parlour, Neville Southall, Chris Kamara and Steve Claridge will be taking part in a series of five-a-side challenges against members of the general public.

Holloway will be at the event giving talks and sessions today before returning on Sunday to give an exclusive session to winners from a FourFourTwo magazine competition.