The Seasiders face Tiverton Town on Friday night in the club's first pre-season friendly following their promotion to the Barclays Premier League. As well as sporting a new shirt manufactured by Carbrini, the club also has a new shirt sponsor.

Short-term lender Wonga.com have won the race to have their company logo on the front of the famous tangerine shirt for the historic 2010/11 season.

Pool chairman Karl Oyston expressed his delight at securing Wonga.com as the club's new shirt sponsors : "We are very pleased to be entering into our new partnership with Wonga.com.

"We had several people who expressed an interest in the shirt sponsorship following our recent promotion into the Premier League, but we were able to come up with a deal with Wonga.com that suits us both. I am delighted to welcome them on board.

"They have a number of plans ranging from half-time competitions to sponsoring a player of the month award, and I know they want our supporters to be involved in the partnership. I am delighted that their sole focus is to work with us and enjoy the season."

For those supporters who are not aware of the clubs new sponsor, Wonga.com provides small loans of up to £1,000, which can be taken for anything between one day and month. The company uses award-winning technology to provide online applicants with instant decisions and immediate cash transfers around the clock. As well as letting customers control the exact size, length and cost of their loan, they can also settle early and only pay for the time the money was borrowed.

Errol Damelin, founder and CEO of Wonga.com, said: "We are still relatively young but we're growing fast and have big ambitions, just like Blackpool. Their rise through the divisions and fairytale promotion last year was an inspiration for football fans all over the country, so it's a great fit for Wonga.

"Seasiders are renowned for their passion, something we have bags of too. We want to help make this campaign exciting for everyone and have plenty of ideas for making a visit to Bloomfield Road a day to remember. It's sure to be a rollercoaster of a season and we can't wait for the ride to begin."

Wonga's logo will be seen on the team's shirts in all friendly, Premier League and cup games and will make a first appearance this Friday when Ian Holloway's men travel down to Devon for their pre-season training camp.