Tasty Snack In Stock At Shop
Blackpool FC has taken a step into the unknown by entering into a partnership with local company J and S Supplies.
John and Sue Ferguson, of J and S Supplies, approached the football club during the summer with a view to selling cheese flavoured snacks in a tangerine packet.
Officials at the club were so impressed with what they saw that a partnership was soon struck up, to allow the company to benefit from branding the snacks with the Blackpool FC crest and making it an officially licensed club product.
“In 18 years of working within the football industry I have been offered all sorts of weird and wonderful products,” said Blackpool FC Head of Retail Richard Wild. “However, when I met John and Sue they showed me something I had never seen before and just as importantly a product I could genuinely see selling. We talked at length about the pitfalls and benefits of bringing such a product to market, but in the end decided it would be a challenge worth pursuing.
“We tweaked a few aspects of the packaging to incorporate the club crest, but in the end it was easy to reach an agreement and ultimately put the product to market.”
Blackpool FC Cheesy Footballs were then duly manufactured in Accrington earlier this month, before officially going on sale in The Club Shop and around the catering kiosks at the ground ahead of the opening home league game against Leeds United. However, the key to ensuring the product is a success is getting local retailers to stock the snack.
Local shops interested in stocking Cheesy Footballs can ring John and Sue on 07891994470 who will happily supply the product directly to them.