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Health Film Packs A Punch

4 November 2014

Brian Rose Stars In Altogether Now Video

What do a champion boxer, an award-winning children's choir, and a group of primary school pupils all have in common?

They all feature in a short film highlighting an innovative project aimed at helping youngsters in Blackpool to be fitter, healthier and happier.

The film has been produced as part of Altogether Now - a Legacy for Blackpool, the partnership between the NHS in Blackpool; Blackpool FC; and Blackpool Council unparalleled anywhere else in the country.



The Fit2Go project, which tackles the problem of childhood obesity, is delivered in all of Blackpool's 30 primary schools and has, to date, reached more than 10,000 children.

Champion boxer Brian 'The Lion' Rose is Altogether Now Health Ambassador for Fit2Go visiting schools to inspire, encourage and support youngsters to be healthier.

He said: “Boxing is all about being disciplined. If by supporting Altogether Now – a Legacy for Blackpool I can inspire or encourage a child to believe they can succeed then that’s fantastic.”

The partnership programme is granted license by The Farm to use the famous All Together Now soundtrack as its anthem. The band has gone on record to state its support for the initiative saying: “Music is a great way to inspire and motivate people. That’s why we’re really pleased our track is the anthem for Altogether Now – a Legacy for Blackpool.

“We are big supporters of the NHS and this is a unique partnership which is improving lives in Blackpool, and we’re really proud to be doing our bit to support it.”

An updated film is produced each year and played across the community including on the big screen at Blackpool FC home games to thousands of fans. But, for the first time The Farm have shared lead vocals with the 2014 Blackpool Primary School Choir of the Year from Baines Endowed. They feature in the film singing on the pitch at Bloomfield Road.

The video also sees youngsters from Revoe Learning Academy joining Brian at various points along a Rocky-style training run across Blackpool, passing some of the town’s iconic landmarks.

Blackpool GP and Chief Clinical Officer of NHS Blackpool Clinical Commissioning Group, Dr Amanda Doyle Doyle OBE said: “Blackpool is a great place to visit for more than 10 million tourists every year. But unfortunately it’s not a great place to live. We face some of the most complex health challenges in the country and obesity is a contributing factor. Our Fit2Go project is a powerful way of educating children and has been so successful that we’ve now launched Family Fit2Go.”

Blackpool FC players are Altogether Now Health Champions supporting the programme in the local community. The film debuted on the big screen at Bloomfield Road on Saturday during half-time when Brian and the choir were in the crowd to watch.

Delivered by Blackpool FC Community Trust, Fit2Go has also been shortlisted for Community Initiative of the Year in the MBNA North West Football Awards, to be held on Tuesday 18 November.



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