Report: Blackpool 1 Brighton 0
Jamie O'Hara's stunning free-kick lit up Bloomfield Road and breathed new life into Blackpool's survival bid after victory over Brighton & Hove Albion.
The midfielder settled a tight encounter Pool's way with a 30-yard free-kick which swerved away from David Stockdale.
It was a second successive home victory for The Seasiders, who comfortably saw out their in-form visitors to claim a clean sheet and three valuable points.
Lee Clark's side are still some way from safety, but have new belief thanks to midfielder's quality, which was out of keeping with the rest of the game.
The opening exchanges provided little to write home about, with David Perkins misfiring for Blackpool and Brighton's Sam Baldock being denied by some last-ditch Peter Clarke defending.
Against his former club Andrea Orlandi did at least call Stockdale into action with a deflected sweeping around 20 minutes in.
It took until the 35th minute for either goalkeeper to be truly tested, but Blackpool's Ell Parish was alert to the danger, pushing Gordon Greer's header over the bar at full stretch.
To their credit The Seasiders were asking the majority of the questions, after Henry Cameron, on his professional debut, shot wide Clarke then looped a header over the top.
A Danny Holla free-kick then cannoned into the wall for the visitors, as the two sides played out an uneventful half level.
Half Time: Blackpool 0 Brighton 0
After the break Albion upped their game, and Chris O'Grady had an effort deflected wide.
However around the hour mark the referee was involved in a contentious decision which went the way of the visitors. Clarke's drive appeared to strike the arm of Greer, yet Seb Stockbridge turned away the appeals.
With 18 minutes remaining Clark opted for a double substitution, with Orlandi and Cameron being replaced by Mark Waddington and Nathan Delfouneso.
And with the next attack Blackpool edged themselves ahead in the contest. Telford was brought down by Ince, allowing O'Hara to stand over a tempting free-kick from all over 30 yards.
Unfazed by the distance, O'Hara bent a beauty into the top corner, out of Stockdale's reach to put The Seasiders ahead.
Blackpool had 15 minutes to cling on, and Leon Best's weak header did nothing to unsettle Parish. Looking to kill the game off Steven Davies then shot at Stockdale from a tight angle.
The Seagulls inevitably pushed forward towards the end, but Pool comfortably saw out their visitors to hold on.
Full Time: Blackpool 1 Brighton 0