Manager On Charlton DefeatLee Clark bemoaned 'another bad night' for Blackpool as the team fell to a 3-0 loss to Charlton Athletic.
Despite starting the game the better side, The Seasiders were made to pay for a lack of cutting edge in the final third.
"We've had far more territory and better situations in the first-half but we haven't scored in four now and have had six losses on the bounce. The lads are shot to pieces when we get a setback," Clark said.
"We've had more opportunities than them but we looked a team that was a little bit short of confidence in front of goal. We didn't deserve to come in a goal behind but you've got to be able to handle the situation.
"We gave away another really bad goal to make it two and from then things go downhill. All in all it's another bad night."
Firmly focused on rebuilding the club for the future, Clark says a new mentality will be required and that could mean a big turnaround of players.
"We've got to have a new mentality and that will come from the first day of a pre-season. We might have to get as many new fresh faces in as we can with a new mentality, ones who have had experience of promotions and been involved with successful teams at various levels.
"When I look back on the results of the last two years it's been an horrendous time for the supporters of the club. I'm determined to turn it around.
"We're at the bottom of the well and sometimes when you're at the bottom things have to change for the better. We'll have things in place," he added.