Gary Bowyer has called on his players to channel their recent frustrations with more ruthless and aggressive performances out on the pitch.
The manager has been generally pleased with aspects of his team's play this season, and insists that the players can address current issues at both ends of the pitch.
"We spoke at length with the players this week about the frustration that everybody’s got at the moment within the dressing room," Bowyer said. "That’s something we feel we can address, so it’s not something that is out of our control or out of our hands.
"Through hard work and actual determination in games, it’s something we can improve on.
"Between both penalty boxes we’ve been very good this season, but we have to make sure that we are better in both boxes. That is by being aggressive and ruthless. It’s the message we keep coming back to."
Blackpool will aim to be more clinical this weekend against a Shrewsbury Town side that currently sits second in Sky Bet League One. The Shrews are managed by Paul Hurst, a former team-mate of Gary Bowyer from their time at Rotherham together.
"He’s done brilliantly, and he’s another advert for giving British, young managers the opportunity at a higher level in my opinion. He served his apprenticeship getting Grimsby up promoted out of the Conference, which isn’t easy to do, and then he had Grimsby going well and decided to leave there to take Shrewsbury on, who were struggling at the time and looked favourites for relegation," Bowyer said.
"He turned it around there and I spoke to him before the season started and he spoke about how his team had been written off before a ball had been kicked. He’s used that as the motivation, and it’s fantastic what he’s done so far. He deserves more plaudits than what he’s getting in my opinion.
"It’s going to be a tough game for us but having watched them and seen how they are, we feel that with what we’ve got we’re capable of going there and giving them a game and seeing what happens. If we’re aggressive more in both boxes, then it gives us a better opportunity to try and beat them," he added.