We spent much time talking to fan groups and thinking internally about the 2019/20 season ticket policies and pricing. The matrix of prices we have announced today is reflective of that work, done over a number of weeks.
We hope that fans understand that ticket pricing is a careful balancing act and what we give to one group we must take from another. It is therefore difficult to satisfy everyone. We are happy that the prices as they now stand are fair and reasonable and compare favourably with other clubs in League One.
Next season we plan to create a Family Stand which complies with all necessary safeguarding provisions and at the same time provides facilities and food and beverage offerings appropriate for younger children. As a result, we do believe that those younger children would be more comfortable and derive more enjoyment from each match if they were sat in that Family Stand.
Our pricing is designed to actively encourage families with younger children to be in the Family Stand, though they are of course welcome to sit in any other part of the Stadium should they so wish.
To assist fans who might have difficulty in meeting the up-front cost of purchasing season tickets, we will soon be launching a payment plan which will allow the spreading of the cost over a nine-month period.