Blackpool’s seven-match unbeaten run came to an end in disappointing fashion, as Oxford United recorded a 1-0 victory at Bloomfield Road.
A first-half free-kick from Jordan Graham proved decisive in a game where The Seasiders never really tested the opposition ‘keeper.
The hosts best chance of an equaliser fell to Curtis Tilt, however he headed over the bar from close range.
Jay Spearing was Blackpool’s only change for the game, returning from a three-match absence in place of Nya Kirby. Jordan Thompson, who missed out at Charlton due to illness, was named on the bench.
It was a tame start to the game for both sides, with neither really fashioning out a chance. A looping effort from Harry Pritchard was comfortably saved, while Curtis Tilt had a nervy moment at the other end dealing with the attentions of Jerome Sinclair.
The best opportunity of the opening half-hour fell to the visitors. A free-kick towards the back post was headed into the side netting by Rob Dickie.
Just 10 minutes later, Oxford took the lead. A free-kick conceded on the edge of the area was punished in spectacular fashion, as Jordan Graham whipped the ball over the wall and into the top corner.
Half-Time: Blackpool 0 Oxford United 1
The Seasiders were much improved after the interval, pushing the full-backs further up the field and swinging crosses into the box.
One such cross almost sat up well for Armand Gnanduillet to head in, however Josh Ruffels beat him to the ball to clear.
Curtis Tilt then probably should have levelled matters for Blackpool, though his six-yard header was somehow nodded wide.
Oxford were having to deal with plenty of pressure in order to preserve their advantage. A key deflection denied Nick Anderton from finding the target with another headed opportunity.
It took until the 65th minute for Blackpool to make a change in their attempts to firmly get back in the game. Northern Ireland international Jordan Thompson was the man introduced, replacing Antony Evans.
Some defensive hesitancy almost gave Thompson the chance to equalise for Blackpool, though Simon Eastwood just about managed to deny him.
At the other end, Luke Garbutt found space on the edge of the area before seeing his strike well saved by Howard.
Joe Dodoo, now off the bench as Blackpool’s second change, tried his luck from a tight angle and saw Simon Eastwood push his strike behind.
The final throw of the dice from the Blackpool bench was to introduce Michael Nottingham for Nick Anderton, a switch that resulted in Donervon Daniels seeing out the game at left-back.
Apart from Jordan Thompson blazing over the bar, nothing of note was created in the closing moments, leaving Oxford United to leave with their first league away win of the campaign.
Full-Time: Blackpool 0 Oxford United 1