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Club News

Exciting Partnership With Eleven Sports Media Announced

Blackpool-Based Sports Technology Business Becomes Back of Shirt Sponsor

9 July 2019

Blackpool Football Club is delighted to announce that Eleven Sports Media will be bringing Premier League technology to Bloomfield Road this season as part of an exciting, new partnership.

The sports venue partnership specialists, based on Whitehills Business Park in Blackpool, will celebrate a decade in the UK Sports’ industry by sponsoring the back of their hometown club’s new shirts, while also enhancing fan engagement around the stadium and on social media.

Blackpool fans will enjoy StadiumTV, a bespoke club communication channel which will be found in concourse and hospitality areas, and features the very latest club news and information, social media streams, commercial promotions and related matchday content.

Bloomfield Road will also showcase the award-winning StatTV channel, which takes fans inside the action by broadcasting live and interactive match stats, focusing on the key players, head-to-heads and providing analysis as the game is happening. These stats will also reach Blackpool fans on the club’s official social media pages, with Eleven’s StatTracker content providing cutting-edge matchday analysis and statistics across Facebook and Twitter. This StatTracker content has never before been delivered at League One level.

Eleven work with more than 50 professional sports clubs and venues across the UK, with their award-winning platforms featuring in the Premier League, EFL Championship, the Rugby Union Premiership, Super League and the Jockey Club’s racecourses.

The partnership with Blackpool is Eleven’s very first investment in their local team and comes at a time of real excitement for the club, with thousands of fans returning to Bloomfield Road following Simon Sadler’s recent takeover.

Blackpool FC’s Managing Director Ben Hatton, speaking about the partnership, said:

“This is an exciting and innovative partnership that brings a whole new level of fan engagement to matchdays at Bloomfield Road, allowing supporters to get much closer to the action.

“Eleven Sports Media will be making a significant investment to bring their award-winning, Premier League technology to the stadium, and we are delighted to welcome them to our ever-growing family of partners.

“This is a really exciting time for both the club and Eleven Sports Media, and we look forward to proudly wearing the Eleven brand on the back of our shirts.” 

Eleven Sports Media’s CEO Matt Cairns added:

“Although the Eleven brand is widely recognised throughout the UK sports industry, we’re perhaps less well known locally, so as we approach our 10th anniversary I couldn’t think of a better way to celebrate this than to feature on the famous Tangerine shirt. Our business has been built on creating ‘a better matchday’ for UK sports audiences and there will be a particular sense of satisfaction in achieving this for our hometown club.

“2019 is set to be a landmark year in the club’s history and it is a privilege to be a part of that.”


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