Blackpool Football Club is delighted to announce an exciting new principal sponsorship agreement that will see the branding of VisitBlackpool and the health campaign, GET VOCAL, adorn the front of the club’s first-team and replica shirts.
This innovative partnership, which has been agreed with Blackpool Council for the 2019/20 season, will help benefit and promote tourism in the town and provide a platform to support the health of the local community.
The logo of VisitBlackpool, which is the tourism arm of Blackpool Council, showcasing the UK’s most popular holiday destination and its world-class attractions, will feature on the front of the new home shirt.
GET VOCAL, a local mental health campaign which aims to improve the wellbeing of residents in the community, will feature on the new away shirt. The design of the shirt has been voted for by supporters and will be revealed when the club launches its new kits in July.
Michael Bolingbroke, Executive Chairman of Blackpool FC, said:
“I am extremely excited about this partnership and the opportunities it presents. This is a ground-breaking moment that brings Blackpool Football Club right back to the heart of its town and community.
“We have a social responsibility to support the area, its businesses, attractions and people, as well as market the town to a wider audience.
“The fact that we are also in a position to help promote and improve mental health and wellbeing on the front of our away shirts is something we are immensely proud of.”
Cllr Gillian Campbell, Deputy Leader of Blackpool Council, said: “All of us at Blackpool Council are delighted to be able to partner with the football club to market the town and to promote sport as a vital part in tackling the physical and mental health issues that are so prevalent in Blackpool, as they are across the UK.
“Blackpool Football Club is a really important part of community life and this innovative partnership has the potential to rebuild civic pride in Blackpool as a town, and as a football club, and to celebrate our unique heritage as the birthplace of popular tourism.”
VisitBlackpool is the tourism arm of Blackpool Council and is tasked with promoting the resort to leisure and business visitors, both domestically and internationally. With an estimated 18m visitors a year, Blackpool is the UK’s most popular seaside destination.
ABOUT GET VOCAL:
GET VOCAL is a new campaign aimed at encouraging people in Blackpool to look after their mental health and wellbeing. It is targeted at all adults, but particularly men and middle-aged people who can be at risk of poor mental health, but don’t necessarily seek help. The campaign embodies a series of tips to enable people to take control of their own wellbeing.