Managing Director Ben Hatton has hailed Blackpool's new partnership with Blackpool Council as fundamental to the club's reintegration.
The news that the logos of VisitBlackpool and local mental health campaign GET VOCAL will adorn first-team and replica shirts for the 2019/20 season has been well received within the town and community and promises to have a great impact.
"It’s the next step in reintegrating this great football club in with the town and the community. We’re supporting two very different but equally important campaigns," Hatton explained.
"VisitBlackpool is all about promoting tourism, it’s a billion-and-a-half industry in this town. it’s fundamental to the growth and continued prosperity here.
"GET VOCAL is all about getting young men, particularly, to talk about their mental wellbeing and about their feelings. As you know, mental health here is a challenge in Blackpool."
With the club making a conscious effort to get the right shirt sponsors for the new campaign, there was only this partnership that the board targeted from the off.
"I don't think this club can move forward in any sort of way and enjoy the prosperity that it deserves without being integral to the town, community and without being the focal point for Blackpool Council," Hatton said.
"There was only one conversation we wanted when we came in on 25 February, which was this conversation with Blackpool Council. Certainly as far as VisitBlackpool goes, there was no other more appropriate message to adorn the front of our home shirts. The exposure for the town that we can create is incredible.
"From that came the idea that we can support the GET VOCAL initiative with the alternative shirt as well."