An own goal deep in stoppage time saw Blackpool rescue a point in their homecoming fixture against Southend United.
Southend defender Taylor Moore nodded past his own ‘keeper in the 96th minute of play to leave the final score at 2-2.
Prior to that, a second-half strike from Michael Turner had looked to have condemned Blackpool to defeat.
More than 15,000 Blackpool fans packed into the stadium to celebrate a new start and had earlier watched Armand Gnanduillet cancel out a first-half opener from Rob Kiernan.
Manager Terry McPhillips made two changes from the midweek win at Accrington Stanley, bringing in Harry Pritchard and Nathan Delfouneso for Antony Evans and Joe Dodoo.
A raucous, bouncing Bloomfield Road had the team vibrant in the opening stages, with Harry Pritchard denied by a wonderful save from Nathan Bishop that prevented the ball hitting the top corner.
Having also watched Curtis Tilt denied, Southend responded with an effort from Charlie Kelman, however it was saved comfortably by Mark Howard.
Just minutes later though, The Shrimpers had the lead. Rob Kiernan was left unmarked at the back post to nod in from six-yards out.
Blackpool refused to be unsettled by the set-back and continued to dominate possession. The persistence paid off, as Armand Gnanduillet levelled matters prior to the half-hour mark. After being crowded out from shooting himself, Liam Feeney slipped through the Frenchman and he made no mistake with the finish.
Gnanduillet had a great chance to find the net again soon after, however he headed over the bar after running off his man at the back post.
Half-Time: Blackpool 1 Southend United 1
Straight after the interval, Ollie Turton burst into the box and came close to giving Blackpool the lead, driving an effort just wide of the far post.
Southend, who looked most dangerous from set-pieces, then edged back in front. Michael Turner made a near post run from a corner and flicked the ball into the far top corner.
Curtis Tilt, having done well down the left, whipped a delivery for Gnanduillet to connect with, however his header fell kindly for Southend ‘keeper Nathan Bishop.
Trying to get back on level terms, Blackpool opted to make a double change and introduce Donervon Daniels and Chris Long off the bench. Harry Pritchard and Nick Anderton were the players withdrawn.
Long had an opportunity almost instantly, latching onto the end of a counter-attack, only to fire over. He then had another chance, this time seeing his shot saved after spinning his man inside the area.
Continuing to chase the game with 10 minutes to, Jordan Thompson became the third and final Blackpool substitute to be used. The Northern Ireland international replaced Nathan Delfouneso.
It was Ollie Turton who came close to find another Pool equaliser though, seeing his 20-yard drive tipped over the bar.
As Blackpool committed numbers forward, Southend’s Simon Cox sprung the offside trap and had a chance to wrap up the three points for the visitors but Howard thwarted him.
It proved a lifeline for The Seasiders, who scored in the sixth minute of added time through a Taylor Moore own goal to salvage a point.
Full-Time: Blackpool 2 Southend United 2
Attendance: 15,871 (373 away)