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Club News

Seasiders Way Ale Available Online

Special Ale Hybrid Can Now Be Ordered

20 May 2020

Enjoy beer the Seasiders Way, with our fantastic ale brewed by Farm Yard Ales.

The beer, a pale session lager ale hybrid, proved extremely popular when first put on sale in December, with supporters purchasing cans from the Club Shop, as well as pints on draft at The Corner Flag. 

With current sales now online only, the special cans of Seasiders Way, featuring artwork by Gary Armer, have been made available to purchase from

The artwork on the cans, titled 'I Just Can't Get Enough', comes from an oil painting that celebrates all things Blackpool Football Club. 

“When Farm Yard Ales got in touch about the project I was especially keen to come up with something that truly celebrated Blackpool FC," Gary said. "I wanted to create a large “show-stopper” piece that was full of colour and detail that attempted to encapsulate the feel good factor around the club that has grown since the change of ownership.

“As you saw in my Football in Still Life project, I was a keen collector of football memorabilia growing up and I loved to collect pin badges. Pins come in all manner of shapes and designs and it is in the subtle details (and often inconsistencies) of these that I think there is real interest.

“I thought that a huge mass of these badges would look really impactful, especially when playing around with scale and making them much larger than life. I opted to paint this piece from a photo reference as it helped ensure I achieved a high level of accuracy in the finish. I wanted each badge to be beautifully rendered.

“When planning the piece I decided to light the badges with both a warm and cool light (one from the left and one from the right) which really helped highlight the forms of the badges with warm and cool reflected highlights off the metal.”

The majority of the badges featured in the painting are part of the artist’s collection from his youth, however Gary also owes thanks to the Blackpool FC pin badge collector and guru Dave Horn. Dave kindly met with the artist, allowing him access to some of the rare badges in his collection from the 1970s and earlier (before badges were produced in their masses from the 90s onwards). The artist photographed some of these rare badges and worked them into the painting back in the studio.

The painting was a painstaking project with over 200 hours racked up in the studio as Gary worked across the canvas. You can see a time-lapse of the process below.

When completed, the team at Farm Yard Ales then expertly worked the majority of the painting into the packaging design for the beer (pictured above). 

To place an order for a can of Seasiders Way, please click here

18+ Drinkaware. 

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